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Putting the “NO” in innovation

Pair a completely boring, tasteless cereal with a great branding concept and suddenly you’ve got a delicious ad. The copy feels like it’s read a bit too rushed and you really have to watch it a couple times to get it all, but it’s totally worth it. In other news, this guy could just as well have been played by Mr. Bookman, the library cop from Seinfeld.





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