Pizza Hut is officially dropping the “pizza” from their name and from now on will simply be known as “The Hut.” I’m going to go out on a limb here and say: not the best idea ever. In fact, a potentially terrible idea.
I know Pizza Hut just recently discovered that the Italians are also famous for their pasta, and perhaps their foray into this exciting new genre is not garnering the attention they feel it deserves. Everyone’s trying new things during the recession, fair enough. Still, somehow I don’t think this is quite the image you want to conjure when attempting to entice people to patronize your restaurant.
Tags: bad copy is bad, BUSTED!