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June, 2009

Welcome to the dork-a-thon

Monday, June 8th, 2009

Tetris turned 25 last week, woo! It could totally rent a car now without being charged an exorbitant fee! Being a Tetris master myself (personal record of 198 lines, thank you very much), this was a truly touching milestone. And for all the children of the 80s out there, I still play Tetris on my ORIGINAL Nintendo system. Yeah, that’s right. I’m hard core.

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In any event, if it’s possible to let my geek flag fly even more at this point, let me note that Tetris, aside from being completely fun and one of the few ways I have achieved Mihály Csíkszentmihályi‘s concept of flow, has been inordinately involved in psychological studies over the years.

Scientists say it can reduce flashbacks associated with Post Trumatic Stress Disorder. And it’s helped shed all kinds of light on how learning takes place while we sleep. Let’s be honest, who among us hasn’t had a Tetris Dream. Wikipedia even has an entry on the so-called Tetris Effect.

Google even got in on the action with a homepage doodle to celebrate the big anniversary. Happy Birthday, Tetris!

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White Noise

Wednesday, June 3rd, 2009

Apparently the stores that cater to the shamelessly frugal are stepping it up a notch these days. And being quite the connoisseur of off-brand merch, I’ve noticed an increasing affinity for white space as of late. What with the much maligned new Tropicana packaging and new design for the Healthy Choice Naturals the supermarket is going to feel either really zen or really boring by the end of the year.


Target’s new generic brand via Brand New

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Walmart’s Great Value via Brand New

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To do then now would be retro. To do then then was very…now-tro, if you will.

Monday, June 1st, 2009

I saw the new Healthy Choice commercials this weekend on hulu and omg, they are fantastic. Funny, irreverent, not starring an actor portraying a chef or a harried office worker–pretty much everything you would never expect from Healthy Choice. Huge props to my dad who immediately recognized they were the work of Christopher Guest and Co. (of Best in Show, Spinal Tap and A Mighty Wind fame).

The ads also continue in the very now-tro tradition of being about something other than the product they’re selling…swoon. Plus, the attention to detail is in top form, check out the movie poster on the wall: 9 Kilometers…look familiar? Multiple layers of meaning requiring repeated viewing to fully get all the jokes…double swoon.

In other news, these ads could not have been more on target for someone who grew up in a household that revered Spinal Tap and taped every episode of Seinfeld, but refused to even consider getting cable until I moved out.



You know what it looks like when you give a dog peanut butter?


It only lasted a year, and that’s good because that’s how you establish a cult…