Remember when they came out with the state quarters which were (and still are) completely awesome (or lame if you’re Texas…like anyone really needs a reminder of what the outline of that state looks like)? And remember how just when you thought, this is a great idea, how awesome is this, it got even more awesome when the Muppets got involved? The most exciting change America has ever seen! And how!
These days it’s the census shaking up your expectations of boring old government with fantastic advertising. And good on them. I love the census! It’s such a noble and impossible undertaking. Plus, it happens so infrequently it’s a big honkin’ deal. Add a little Christopher Guest & Co. into the mix and let the magic happen. Tap into AMERICA!
http://www.youtube.com/watch?v=dqX2yVID8Ww&feature=player_embedded
Tags: genius, great ads, Inspiration, Video