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Posts Tagged ‘amazing copy’

CLASSIC!

Friday, February 19th, 2010

Classical music reminds me of the dentist office. Every time I think I’m going to mellow out and give my neurons a little pick-me-up I’m gripped by the anxiety of knowing that I will soon be reprimanded for not flossing eighteen times a day. My dad enjoys the old stuff and pointed me in the direction of his favorite station, KUSC, which proffers this bold manifesto on their Web site:

Screen shot 2010-02-19 at 8.11.10 PM

I think this is a station I can get behind.

For my hipster brethren, The Hood Internet is throwing down the awesome with indie/hip hop mash ups that are single-handedly keeping me in the loop with what’s playing on terrestrial radio. More holler, more MGMT…or something like that.

The Hood Internet – Two Weeks Of Hip Hop (Dead Prez x Grizzly Bear) by hoodinternet

The best jokes are literary…

Wednesday, October 21st, 2009

Best book title of the year. Hands down. If you’re not in on the joke, now you know why it was important to pay attention in English class all through high school. So there.

In other news, who knew David Alan Grier marched with MLK? Some people say Wikipedia is the new source for knowledge in today’s modern world, but clearly Amazon’s product description page is providing some healthy competition.

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To do then now would be retro. To do then then was very…now-tro, if you will.

Monday, June 1st, 2009

I saw the new Healthy Choice commercials this weekend on hulu and omg, they are fantastic. Funny, irreverent, not starring an actor portraying a chef or a harried office worker–pretty much everything you would never expect from Healthy Choice. Huge props to my dad who immediately recognized they were the work of Christopher Guest and Co. (of Best in Show, Spinal Tap and A Mighty Wind fame).

The ads also continue in the very now-tro tradition of being about something other than the product they’re selling…swoon. Plus, the attention to detail is in top form, check out the movie poster on the wall: 9 Kilometers…look familiar? Multiple layers of meaning requiring repeated viewing to fully get all the jokes…double swoon.

In other news, these ads could not have been more on target for someone who grew up in a household that revered Spinal Tap and taped every episode of Seinfeld, but refused to even consider getting cable until I moved out.



You know what it looks like when you give a dog peanut butter?


It only lasted a year, and that’s good because that’s how you establish a cult…

I’m there when you’re sad…

Monday, April 20th, 2009

In addition to being an excellent source of semi-exotic food for the middle-class set, Trader Joe’s is the leading purveyor of fine copywriting among grocers. Their Fearless Flyer (store circular) is always a great read and their packaging is equally enchanting. I almost bought this box of tissues just for the wonderful copy, but decided that camera phones were invented for just this very situation. Talley ho!

"I'm there when you run out of toilet paper. You're welcome, Tissue"

"I'm there when you run out of toilet paper. You're welcome, Tissue"

"I'm there when you're sad. Love, Tissue"

"I'm there when you're sad. Love, Tissue"

"I'm there when you need to pick up icky things. Kindly, Tissue"

"I'm there when you need to pick up icky things. Kindly, Tissue"

"I'm there when you're sick. Feel beeter, Tissue"

"I'm there when you're sick. Feel better, Tissue"

"Please don't leave me in your pocket when you do laundry!"

"Please don't leave me in your pocket when you do laundry!"