Generally, with your signage shorter is better. Sometimes, though, leaving out a word…like I don’t know, for the sake of example let’s say “flower,” totally changes the meaning of your sign. On the plus side, I’m sure it can also make a lot of mellow people really, really excited.
Taking a page from the Pizza Hut playbook, Radio Shack is changing its name to “The Shack.” I realize that the economy has taken a nose dive and it would be in poor taste to change your name to “The Mansion” or “The Palace,” but seriously, do we need stoop so low that we now think associating brands with substandard housing is a good idea?
Welcome to The Shack, the place for all of your modern technology needs!
There are a many reasons Microsoft’s Zune will never become the iPod killer it was intended to be. You can blame iTunes, speed to market, brand recognition and, of course, there’s always bad grammar.
Proper respect goes to my father who spotted this grammar atrocity and is knowledgeable in matters relating to proper use of the English language and the programming of Zunes.
Pizza Hut is officially dropping the “pizza” from their name and from now on will simply be known as “The Hut.” I’m going to go out on a limb here and say: not the best idea ever. In fact, a potentially terrible idea.
I know Pizza Hut just recently discovered that the Italians are also famous for their pasta, and perhaps their foray into this exciting new genre is not garnering the attention they feel it deserves. Everyone’s trying new things during the recession, fair enough. Still, somehow I don’t think this is quite the image you want to conjure when attempting to entice people to patronize your restaurant.
Public Library, no! No you did not just hang up a banner with improperly used quotation marks to advertise your summer reading program. This is not right! You are a place of learning and knowledge! Step it up!
The collapse of the economy has left a lot of people wondering things like, “how did this happen?” and “what the crap?”. Perhaps it’s this air of uncertainty that has prompted Glad odor shield trash bags and Excedrin to run two eerily similar ad campaigns. Yes, I know. Trash bags and headaches, they go hand-in-hand really.
The most likely scenario in my mind is that the two ad teams were sitting in separate offices wondering how on earth they were going to get people to buy their products when the economy was busy turning fancy trash bags and fancy aspirin into extravagant indulgences, and ultimately decided, why bother coming up with an answer when a question is just as exciting?
I award the point here to Glad, as I saw their commercials months before Excedrin started their own campaign of rhetorical questioning, and because, thanks to the odor shield bags, I can take my trash out less often. Hooray!
Here’s the Glad ad, which asks us “What’s that smell?”, and then proceeds to answer their question with a question (bonus points!), wondering “What smell?”.
And here’s Excedrin, who ponders to the abyss: “What ache?”.
I didn’t steal this from the fail blog. I stole it from real life with my magic digital image capturing machine!
