How cool is this? Band aid is putting braille on their packaging. A little gesture that makes a world of difference for some people and for the rest of us, a reminder that hey, that paper cut probably isn’t the life altering event we’re making it out to be. Plus, it’s always fun to be exposed to new languages.
In addition to being an excellent source of semi-exotic food for the middle-class set, Trader Joe’s is the leading purveyor of fine copywriting among grocers. Their Fearless Flyer (store circular) is always a great read and their packaging is equally enchanting. I almost bought this box of tissues just for the wonderful copy, but decided that camera phones were invented for just this very situation. Talley ho!
"I'm there when you run out of toilet paper. You're welcome, Tissue"
"I'm there when you're sad. Love, Tissue"
"I'm there when you need to pick up icky things. Kindly, Tissue"
"I'm there when you're sick. Feel better, Tissue"
"Please don't leave me in your pocket when you do laundry!"